The Toronto Blue Jays recently released their 2012 promotion schedule. Here’s what’s on tap for the upcoming season:
Item Giveaway Promos
Rally Towel
Opening Night, April 9th, 45,000 units
Magnetic Schedules
Opening Weekend, All Fans on April 9th, 10K units on 10th, 10K units on 11th
Bobbleheads
June 20th, Brandon Morrow, 20,000 units
July 3rd, Yunel Escobar, 20,000 units
August 19th, Ricky Romero, 20,000 units
2012 Team Card Set
June 13th, 25,000 units
Batting Helmet
June 17th, 20,000 units
Hat Day
August 12th, 20,000 units
Jr.Jays T-Shirt
September 29th, 10,000 units
Home Hardware T-Shirt
September 30th, 20,000 units
Friday Promos
Lesters Grand Slam Combo Dates – Fridays
Gorge yourself combo with free grub and non-alcoholic beverages. Added bonus: Watching people from Red Flag Deals sneaking hot dogs into their backpacks. At first glance, this promotion takes place of the usual ex-Jays Friday lovefest.
- April 13th, April 27th
- May 18th
- June 29th
- July 13th, July 27th
- Aug 17th, Aug 31st
Friday Fan Festivals
- July 13th, July 27th
- Aug 17th, Aug 31st
Weekly Promos
Jr. Jays Saturdays
Tweeting Tuesdays
Impressions:
I’m surprised shocked to see the caliber of opponent on giveaway days.
- Escobar Bobble vs Boston
- Morrow Bobble vs Mets
- Romero Bobble vs Texas
- Batting Helmet vs Philly
- Hat Day vs Yankees
Certainly the Red Sox, Phillies & Yankee games aren’t in need of an attendance push. And it goes without saying that a good portion of these items will make their way into ‘enemy’ fans hands. I imagine the logic behind this is the increased atmosphere of big name opponents vs a weekend game against the KC Royals.
The promo department stepped up, listened to fans complaining (myself included) about quantity, increasing the number of units given away at each promo event. Ebayers beware, your per unit value has likely dropped. While I’d like to see a few more promos mixed in (especially in July, where there are no giveaways), this years promo schedule is a step in the right direction.
