The highly anticipated Jose Bautista Bobblehead day took place on Sunday, the Jays third game of the 2011 season, in-front of over 35,000 fans. With only 10,000 units handed out, fans had to show up earlier than usual.
Callum shared an image of Sundays pre-game ticket window lineup via his twitter account. Not your typical Sunday at the RC.
Game four of 2011 season took place last night. Just a smidgen over 11,000 showed up, creating a game over game decline of over 24,000.
Select Attendance figures from B-Ref (5 years)
Overall team expectations, day of the week (for 3rd + 4th game), promotions, etc can be factored in to all of these numbers. Only a few facts can be drawn:
A) Opening Day always sells
B) 2008 showcased strong opening week attendance. For the season the Jays would draw 2.4 million (6th out of 14 AL Teams)
C) The Bautista Bobblehead game brought in the highest Sunday & Third Game attendance of the past five seasons
D) The nearly -25000 fans from yesterday is the biggest drop-off on the 3rd/4th game list.
Judging by the large lines, overall attendance, social media buzz and even the current demand on Ebay:
The Bautista promotion was a dramatic success. Unfortunately the Jays have very few standout promotions the rest of the season.
I can’t fathom those in the Jays marketing department sleeping on this huge attendance gap. I’d expect/hope the Jays to sprinkle additional high-level promotions throughout the season.