Another pitiful season of Toronto Blue Jays giveaways and promotions. Outside of opening day, the Jays are giving away only 50,000 promo units ALL season!
April 1st – Rally Towels (40,000)
Identity crisis! Rally Towels? 40K+ at the RC waving towels will make a great visual for the television highlights. That has to be the angle.
April 3rd, Jose Bautista Bobblehead (10,000)
The first of two Bobblehead giveaways. Although I’m disappointed with the number of Bobble giveaways this season, I do have to give the Jays promo staff credit for going all out and offering high quality representations. This Bobble features a great Jose smile and 54 on the base of the unit.
Once again, opening series vs the Twins. The front loaded aspect of this promotion must be in place drive fans to the park early in the season, hoping ‘the fever’ catches on. As with last seasons Bobblehead promotions, I wish they gave away more than 10,000 units.
Conversely, the Milwaukee Brewers are giving away a total of 6 Bobbleheads (with “all fans” listed as the per game quantity). Ontario’s own John Axford
Continuing on my off-topic rant, the Brewers are also running a promo that would be a perfect fit for a large demographic of Jays fans, Singles Night:
For only $40, get a Dew Deck ticket for the Brewers vs. Reds game on April 25 at 7:10 pm, which includes a pre-game buffet and two drinks per person, plus the opportunity to mix and mingle with Milwaukee-area singles!
Watch out for those drinks. What’s made Milwaukee famous….[youtube u7OSxQ3uKU0]
Anyways, shifting back to Toronto’s promotions.
June 16th – Player Safety Baseball Cards (10,000)
I’d imagine that this promo is for Children only. A nice little giveaway for a Thursday night tilt against the Orioles.
July 1st – Canada Day T-shirt (10,000)
The Phillies come to town on Canada day. Good promo, horrible quantity.
July 31st – Roberto Alomar HOF Bobblehead (10,000)
Great giveaway. There will also be a hall of fame celebration, as the Jays honour Roberto Alomar. The Rangers come to town, giving fans a chance to see Josh Hamilton.
September 18th – T-Shirt (10,000)
Home Hardware sponsored t-shirt giveaway. A Sunday vs the Yankees. This is a prime example of questionable promotional schedule. Do the Jays really need any help drawing fans for a weekend game vs the Bronx Bombers? And how many of these T’s will be going to Yankees fans? This promo should be scheduled against the Royals or Tigers.
A few one shot theme days are sprinkled throughout the season (80’s night, Mothers Day, Camp Day, etc)
Ongoing promotions (various dates)
It’s back. Although I’m not sure why. Tweet to @bluejays for free crap during the game.
Essentially a sponsored tailgate with over priced food & drink.
Jr. Jays Saturdays
A Toronto institution. Free outdoor activities, running the bases, etc. And this season children 14 & under are 1/2 price in the 200 Outfield & all of the 500 level. Can’t hate on Jr. Jays.
That’s all folks
Another weak Toronto Blue Jays promotional schedule. What’s new?
Questions: Does anything excite you? What type of promotion would you like to see in Toronto?